Robert Iger summarized lessons he learned from 15 years as CEO of the Walt Disney company. In the prologue, he outlined ten principles that strike him as necessary to true leadership.
Optimism
One of the most important qualities of a good leader is optimism, a pragmatic enthusiasm for what can be achieved. Even in the face of difficult choices and less than ideal outcomes, an optimistic leader does not yield to pessimism. Simply put, people are not motivated or energized by pessimists.
Courage
The foundation of risk-taking is courage, and in ever-changing, disrupted businesses, risk-taking is essential, innovation is vital, and true innovation occurs only when people have courage. This is true of acquisitions, investments, and capital allocations, and it particularly applies to creative decisions. Fear of failure destroys creativity.
Focus
Allocating time, energy, and resources to the strategies, problems, and projects that are of highest importance and value is extremely important, and it's imperative to communicate your priorities clearly and often.
Decisiveness
All decisions, no matter how difficult, can and should be made in a timely way. Chronic indecision is not only inefficient and counterproductive, but it is deeply corrosive to morale.
Curiosity
A deep and abiding curiosity enables the discovery of new people, places, and ideas, as well as an awareness and an understanding of the marketplace and its changing dynamics. The path to innovation begins with curiosity.
Fairness
Strong leadership embodies the fair and decent treatment of people. Empathy is essential, as is accessibility. People committing honest mistakes deserve second chances, and judging people too harshly generates fear and anxiety, which discourage communication and innovation.
Thoughtfulness
Thoughtfulness is one of the most underrated elements of good leadership. It is the process of gaining knowledge, so an opinion rendered or decision made is more credible and more likely to be correct.
Authenticity
Be genuine. Be honest. Don't fake anything. Truth and authenticity breed respect and trust.
The Relentless Pursuit of Perfection
This doesn't mean perfectionism at all costs, but it does mean a refusal to accept mediocrity or make excuses for something being "good enough". If you believe that something can be made better, put in the effort to do it. If you are in the business of making things, make things great.
Integrity
Nothing is more important than the quality and integrity of an organization's people and its product. A company's success depends on setting high ethical standards for all things, big and small.
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